You didn't enter your industry to handle the business side. You got in because you're good at what you do, and you love it. That's where I come in.
I'm Rachel Borscz, an Online Visibility Coach, qualified educator, and the person who helps service-based business owners stop being invisible online and start being recommended by AI, found on Google, and chosen by the clients they actually want.
I didn’t learn business from theory alone. I’ve spent years building businesses, working with business owners, leading teams, teaching, selling and helping people work out what needs to happen next.
I previously owned and operated a six-staff service business in Sydney with annual turnover of around half a million dollars. That experience taught me what it really takes to build something from the ground up - managing people, meeting revenue targets, attracting customers and making decisions when there is no perfect roadmap.
Before that, I worked as a Sales Educator for a global professional brand, managing more than 150 active business accounts and working toward monthly sales targets of $95,000. A large part of my role was sitting with business owners, understanding the gaps, and helping them identify practical opportunities to improve performance.
Since then, I’ve trained sales teams, led people across different industries and moved further into education, marketing and digital visibility.
I’m a qualified Trainer and Assessor and hold a Diploma of Business Leadership & Management and a Diploma of Social Media & Marketing.
Today, I bring that experience together through Online Visibility coaching and education - helping small business owners understand how their website, Google presence, social media, search visibility and AI discoverability work together.
I believe business owners shouldn’t have to become marketers to understand their own visibility. They need clear explanations, practical tools and a realistic next step.
That’s what I’m here to provide.
I believe good advice should be current, practical and grounded in real learning.
I’m a qualified Trainer and Assessor and hold a Diploma of Business Leadership & Management and a Diploma of Social Media & Marketing.
I continue to study how SEO, Google search, websites, social media and AI-powered search are changing - so the online visibility resources and education I create stay practical, current and useful for small business owners.
When I share something with you, it comes from a combination of formal education, real business experience and ongoing professional development.
My goal is simple: to make online visibility easier for small business owners to understand, improve and act on.
Here’s what I kept seeing, across so many small businesses:
Talented, hardworking people doing great work - but still difficult to find, understand or trust online.
Not because they weren’t good at what they did. Because no one had shown them how all the pieces of online visibility work together.
In 2026, being visible means more than simply ranking on Google. Your website, Google presence, social media, reviews, search content and business information all help people - and AI-powered search systems - understand who you are, what you do and whether you’re relevant.
That gap between a great business and a business that is genuinely easy to find, understand, trust and choose shouldn’t feel so complicated.
That’s what I built borscz.com to help solve.
⭐⭐⭐⭐⭐ Practical, real, and no fluff. Exactly what I needed to hear.
⭐⭐⭐⭐⭐ I came to Rachel feeling completely overwhelmed - too many ideas, no direction, and honestly no idea where to start. She helped me cut through the noise, get clear on what actually mattered, and take steps I could see working in real time. I didn't just get a coach. I got someone genuinely invested in my success.
Beginner-friendly tips on SEO, Google, websites, social media and AI visibility - plus new tools and resources as they are released.
