You didn't enter your industry to handle the business side. You got in because you're good at what you do, and you love it. That's where I come in.
I'm Rachel Borscz, an Online Visibility Coach, qualified educator, and the person who helps service-based business owners stop being invisible online and start being recommended by AI, found on Google, and chosen by the clients they actually want.
I didn't stumble into business coaching. I lived it.
For over a decade, I owned and operated a six-staff hair salon in Sydney with a turnover of half a million dollars. I know what it takes to build something from the ground up, manage a team, hit revenue targets, and keep showing up when it's hard. I've sat in the seat you're sitting in right now.
Before that, I spent three years as a Sales Educator for Redken — one of the world's leading professional haircare brands — managing over 150 active business accounts and working toward a monthly sales target of $95,000. My job wasn't just to sell a product. It was to build relationships, sit down with salon owners, identify gaps in their businesses, and help them make more money. That's where my passion for real, practical business strategy was born.
I've trained sales teams in the electricity and telecommunications industries, built and led high-performing teams, and spent the better part of my career mentoring and coaching people at every level. I am a qualified Trainer and Assessor, holding a Diploma of Business Leadership and Management and a Diploma in Social Media.
The graduation photo you might have spotted? That's me, always learning, always adding to what I can offer the people I work with.
Here's what I kept seeing, across every business owner I sat across from:
Talented, hardworking people who are completely invisible online.
Not because they weren't good at what they did. Because no one had ever shown them how to get found, and in 2026, getting found means more than ranking on Google. It means being recommended by AI tools like ChatGPT, Perplexity, Claude, and Google's AI Overview - the places your ideal clients go for answers before they ever visit a website.
That gap between a great business and genuine online visibility shouldn't exist.
That's exactly what I built borscz.com to close.
I work with service-based business owners and entrepreneurs globally, helping them get found on Google, get recommended by AI, and build income that doesn't depend on them showing up every single day.
Through one-on-one online visibility coaching, practical digital guides, and downloadable resources available worldwide, I give business owners a clear, no-fluff system for building real authority online.
No jargon. No overwhelm. Just strategies that work, taught by someone who has actually built, run, and grown a business.
I believe growth never stops, in business, in life, and in yourself. I hold a Diploma of Business Leadership and Management, I am a qualified Trainer and Assessor, and I have spent years studying and implementing social media strategy, online visibility, and AI-powered search, so everything I teach is grounded in what actually works right now, not what worked five years ago.
When I share something with you, it comes from real experience, genuine study, and a deep commitment to helping you move forward.
If you are ready to take the next step, I would love to hear from you.
⭐⭐⭐⭐⭐ Rachel gave me the clarity I didn't know I needed. I finally feel like I'm running a business, not just surviving one."
⭐⭐⭐⭐⭐ Practical, real, and no fluff. Exactly what I needed to hear.
⭐⭐⭐⭐⭐ I came to Rachel feeling completely overwhelmed - too many ideas, no direction, and honestly no idea where to start. She helped me cut through the noise, get clear on what actually mattered, and take steps I could see working in real time. I didn't just get a coach. I got someone genuinely invested in my success.
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