It's how easily potential customers can find your business on Google, including Search, Maps and AI-generated answers. It depends on your website, business information, reviews and, where eligible, your Google Business Profile.

Start with clear page titles and descriptions, helpful website content, accurate business information, real customer reviews and Google Search Console. Results take time and depend on competition.

It's a free Google listing that shows your business details, photos, and reviews in Search and Maps.

Not always. Google generally limits profiles to businesses that meet customers in person or travel to them. Check Google's current guidelines before you set one up.

You can use this text to share details about your product or anything at all that you'd like your customers to know about. A bite sized snippet of information that can help answer customers questions. This section can be a great help in a lot of different circumstances. Instead of bamboozling visitors with a wall of text, FAQ sections allow them to see a well organised list of headings which they can drill down into to learn more.

Usually weeks or months, not days. It depends on your competition, your website history and the quality of your content. Nobody can promise a particular ranking.

A profile helps, but a website gives Google and customers more information, and you fully control it. They work best together, and that builds trust.

SEO is the work of making your website easier for search engines to understand. Google visibility includes SEO, your Business Profile, reviews, and business information across Google.

Clear, accurate and helpful information makes it easier for AI-powered search to understand your business. However, no strategy can guarantee that an AI system will mention or recommend you.